Name: Adaptive Moisture Lotion
Brand: Counter
Price: 55.0 USD
Availability: InStock
Rating: 4.8 (132 reviews)

New Upgraded Formula

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Size

50 ml / 1.69 fl. oz.

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Single

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Benefits

Hydrate
Nourish
Plump
Glow

Description

Formulated with mini hyaluronic acid, rainbow algae, and squalane to deliver advanced moisture that adapts to your skin's needs throughout the day. The skin-smart system adjusts hydration levels for peak performance, infusing skin with deep, lasting moisture that leaves skin feeling more bouncy. The formula absorbs easily and layers effortlessly under makeup while supporting optimal skin function. The result is a softer, smoother, more nourished complexion with visibly renewed skin and a healthy-looking, radiant glow.

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How to Use

Ingredients

Key Ingredients

Mini Hyaluronic Acid (Hydrolyzed Sodium Hyaluronate):

Designed at a low molecular weight to penetrate more deeply into the skin for increased moisture.

Rainbow Algae (Cystoseira Tamariscifolia Extract):

Marine-derived antioxidant that helps to reveal brighter, visually plumper, healthier-looking skin.

Sugarcane Squalane:

A skin-replenshing lipid known to restore suppleness with intense hydration.

Plum Oil:

Rich in omega 6 and vitamin E, it leaves skin feeling smoother and nourished for glowing, healthy-looking skin.

Full List

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Clinically Demonstrated to:

Improve hydration over time*
Improve hydration all day**

2 weeks:***

[ 100% ] said skin looks calmed and soothed
[ 100% ] said skin feels deeply moisturized and protected
[ 97% ] said skin feels more supple and bouncy
[ 94% ] said skin looks revived and renewed
[ 97% ] said skin looks and feels healthier
[ 97% ] said skin feels plump
[ 97% ] said infuses skin with a healthy glow

*Based on 32-subject clinical study 8 hours after one use
**Based on 32-subject clinical study after 2 weeks, used twice daily
***Based on a 32-subject consumer perception study after 2 weeks, used twice daily

FORMULATION FACT 01

Formulated without heavily ethoxylated ingredients like Polysorbate 60, PEG-100 Stearate, Laureth-23, and Oleth-10 that carry particular risk for carcinogenic contaminants, ethylene oxide and 1,4-dioxane. We take ingredient purity seriously.

FORMULATION FACT 02

Brown seaweeds naturally accumulate iodine from seawater as part of their growth process. While iodine is an essential trace element for healthy thyroid function, excessive exposure—especially in sensitive individuals—can disrupt thyroid hormone balance and potentially contribute to thyroid disorders. Indeed, the Environmental Working Group (EWG) Verified program enforces strict limits on iodine levels in products containing brown algae. We formulated with the brown seaweed, Cystoseira tamariscifolia algae extract, for its antioxidant and skin conditioning benefits. This specific extract was selected as an alternative to the brown seaweeds, Laminaria saccharina extract and Ascophyllum nodosum extract, which are associated with higher levels of iodine.

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FORMULATION FACT 03

You’ll never see “Parfum/Fragrance” among our ingredients – full ingredient transparency, always.

Adaptive Moisture Lotion

FORMULATION FACT 01

FORMULATION FACT 02

FORMULATION FACT 03

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