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Beyond Gloss in Bare Shimmer, neutral pink with shimmer, in a small glass bottle with white cap
Beyond Gloss in Bare Shimmer, neutral pink with shimmer, in a small glass bottle with white cap

Beyond Gloss

A high-shine gloss that pairs sophisticated color with lasting lip care, designed to leave lips looking smoother, softer, and healthier with a cushiony, non-tacky finish and the subtle scent of organic Madagascan vanilla.

4.7
Rated 4.7 out of 5 stars
60 Reviews
$32
Shade
Bare Shimmer – neutral pink with shimmer
Size
Purchase
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Benefits
  • Shine
  • Plump
  • Smooth
  • Condition

More than a gloss, this is lip care that looks as good as it feels. Beyond Gloss delivers high-impact shine, sophisticated color, and lasting comfort in a clean formula designed to leave lips looking smoother, softer, and visibly healthier. Powered by our Lip Resilience Complex, it combines real lip care with multidimensional shine for polished color that never compromises on comfort. Finished with the subtle scent of organic Madagascan vanilla, every swipe transforms an everyday ritual into a small luxury.

Formulated to layer seamlessly over our Lined & Primed Lip Defining Pencil, Sheer Genius Conditioning Lipstick, and Clean Swipe Hyaluronic Lip Balm.

Available in 9 shades:
Bare Shimmer – neutral pink with shimmer
Brûlée – beige with shimmer
Dahlia – cool pink
Magnolia Shimmer – mauve with shimmer
Mulberry – vibrant plum
Peony – warm pink
Quartz Shimmer – clear with shimmer
Raspberry – bright pink
Rosewood – rosy brown

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Certified Sustainable Palm Oil (RSPO) logo with palm tree and text on a white background

Learn about our certifications

Lined & Primed Lip Defining Pencil – Pink Blossom - cool nude pink / Nt. Wt. 1.9 g / 0.07 oz
Lined & Primed Lip Defining Pencil
4.6
Rated 4.6 out of 5 stars
54 Reviews
$24
5 Shades
Pink Blossom - cool nude pink
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Clean Swipe Hyaluronic Lip Balm – Nada - translucent / Nt. Wt. 3 g / 0.10 oz
Clean Swipe Hyaluronic Lip Balm
4.5
Rated 4.5 out of 5 stars
199 Reviews
$24
4 Shades
Nada - translucent
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Glow First Serum Primer – 30 mL / 1 fl. oz. Swatch of the clear, lightly textured serum primer
Glow First Serum Primer
5.0
Rated 5.0 out of 5 stars
40 Reviews
$59
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Brilliant Brow Tinted Brow Gel – Light - neutral beige / 3 ml / 0.1 fl. oz.
Brilliant Brow Tinted Brow Gel
4.5
Rated 4.5 out of 5 stars
125 Reviews
$26
4 Shades
Light - neutral beige
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Shade: Bare Shimmer – neutral pink with shimmer Edit

FORMULATION FACT 01

Free from BHT and plasticizers, ingredients associated with potential endocrine disruption and environmental persistence.

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FORMULATION FACT 02

Thoughtful Sourcing: Our ECOCERT-certified organic vanilla is sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

Skip the mineral oil, skip the guesswork. Common in gloss industry-wide, mineral oil can clog pores along the lip line, and lower-grade versions may carry PAH impurities linked to DNA damage and, in some cases, classified as carcinogenic. We use Polybutene and Hydrogenated Polyisobutene instead: synthetic hydrocarbons built through controlled polymerization, not crude petroleum refining, so there's no PAH risk. Paired with Castor, Jojoba, Safflower, and Soybean Oil for conditioning, the result is the same high-impact, multidimensional shine and plumper-looking lips, minus the compromise.

    4.7
    Rated 4.7 out of 5 stars
    Based on 60 reviews
    Reviews Summary
    Customers say this lip gloss applies smoothly with a beautiful shine and feels creamy and hydrating on the lips. Many appreciate that it's not sticky, making it comfortable for everyday wear. The vanilla scent and color range—including shades like Peony, Mulberry, and Magnolia Shimmer—receive frequent praise. Customers note the improved packaging prevents leakage. A few mention the formula doesn't last long on lips, and some dislike the scent. Overall, most reviewers love the texture, find it moisturizing, and repurchase multiple shades.
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    60 reviews
    • Gloria C.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Tan
      Your undertone: Warm
      How would you describe the texture/finish? Lightweight, Matte, Natural
      How often do you use makeup? Frequent User (3-5 days/week)
      Rated 5 out of 5 stars
      10/24/26
      All time favorite lip gloss!

      So happy to have my favorite gloss back in my purse. I love the way it feels, silky and smooth. The smell is the right touch of vanilla. It stays on for a good period of time. Sometimes I put it over my favorite Counter Lip Stick, but most times I just wear it by itself. Love the color choices. The new bottle is an improvement and there is no leakage like the previous bottle. Good Job Counter!

      Was this helpful?
    • Suzanne K.
      Verified Buyer
      I recommend this product
      Age 65+
      Rated 5 out of 5 stars
      10/24/26
      lip gloss

      I really like this lip gloss

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    • Kim
      I do not recommend this product
      Rated 2 out of 5 stars
      10/23/26
      2 Stars

      Doesn’t last

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    • Kim
      I do not recommend this product
      Rated 2 out of 5 stars
      10/23/26
      2 Stars

      Doesn’t last on lips at all

      Was this helpful?
    • Jen T.
      Verified Buyer
      I recommend this product
      Age 65+
      How would you describe the texture/finish? Glossy, Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/23/26
      Lip gloss

      Love the color, it’s such a smooth feeling when applied!

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