It’s Jelly Season. Our limited-edition Jellies Collectibles are here, now in 5 new subtly sweet flavors. Shop Now.
Selling Fast
Beyond Gloss in Bare Shimmer, neutral pink with shimmer, in a small glass bottle with white cap
Beyond Gloss in Bare Shimmer, neutral pink with shimmer, in a small glass bottle with white cap

Beyond Gloss

A high-shine gloss that pairs sophisticated color with lasting lip care, designed to leave lips looking smoother, softer, and healthier with a cushiony, non-tacky finish and the subtle scent of organic Madagascan vanilla.

4.8
Rated 4.8 out of 5 stars
54 Reviews
$32
Shade
Bare Shimmer – neutral pink with shimmer
Size
Purchase
Save 10%
Save 10%
Save 10%
Save 10%
Save 10%
Save 10%
Save 10%
Save 10%
Save 10%
Benefits
  • Shine
  • Plump
  • Smooth
  • Condition

More than a gloss, this is lip care that looks as good as it feels. Beyond Gloss delivers high-impact shine, sophisticated color, and lasting comfort in a clean formula designed to leave lips looking smoother, softer, and visibly healthier. Powered by our Lip Resilience Complex, it combines real lip care with multidimensional shine for polished color that never compromises on comfort. Finished with the subtle scent of organic Madagascan vanilla, every swipe transforms an everyday ritual into a small luxury.

Formulated to layer seamlessly over our Lined & Primed Lip Defining Pencil, Sheer Genius Conditioning Lipstick, and Clean Swipe Hyaluronic Lip Balm.

Available in 9 shades:
Bare Shimmer – neutral pink with shimmer
Brûlée – beige with shimmer
Dahlia – cool pink
Magnolia Shimmer – mauve with shimmer
Mulberry – vibrant plum
Peony – warm pink
Quartz Shimmer – clear with shimmer
Raspberry – bright pink
Rosewood – rosy brown

logo of a leaping bunny
Certified Sustainable Palm Oil (RSPO) logo with palm tree and text on a white background

Learn about our certifications

Lined & Primed Lip Defining Pencil – Pink Blossom - cool nude pink / Nt. Wt. 1.9 g / 0.07 oz
Lined & Primed Lip Defining Pencil
4.6
Rated 4.6 out of 5 stars
54 Reviews
$24
5 Shades
Pink Blossom - cool nude pink
View Product
Clean Swipe Hyaluronic Lip Balm – Nada - translucent / Nt. Wt. 3 g / 0.10 oz
Clean Swipe Hyaluronic Lip Balm
4.5
Rated 4.5 out of 5 stars
199 Reviews
$24
4 Shades
Nada - translucent
View Product
Glow First Serum Primer – 30 mL / 1 fl. oz. Swatch of the clear, lightly textured serum primer
Glow First Serum Primer
5.0
Rated 5.0 out of 5 stars
40 Reviews
$59
View Product
Brilliant Brow Tinted Brow Gel – Light - neutral beige / 3 ml / 0.1 fl. oz.
Brilliant Brow Tinted Brow Gel
4.5
Rated 4.5 out of 5 stars
125 Reviews
$26
4 Shades
Light - neutral beige
View Product
Every order counts

And with Total Rewards, you can also earn for your advocacy, referrals, and much more. 

Discover Total Rewards Sign in
Shade: Bare Shimmer – neutral pink with shimmer Edit

FORMULATION FACT 01

Free from BHT and plasticizers, ingredients associated with potential endocrine disruption and environmental persistence.

Displays a close up of a model's face.

FORMULATION FACT 02

Thoughtful Sourcing: Our ECOCERT-certified organic vanilla is sourced through a woman-owned supplier who partners with cooperatives and farmers in Madagascar. They support local communities through initiatives like funding for clean drinking water, health care, and education.

Displays a model in the process of applying a white Counter Cream to her face.

FORMULATION FACT 03

Skip the mineral oil, skip the guesswork. Common in gloss industry-wide, mineral oil can clog pores along the lip line, and lower-grade versions may carry PAH impurities linked to DNA damage and, in some cases, classified as carcinogenic. We use Polybutene and Hydrogenated Polyisobutene instead: synthetic hydrocarbons built through controlled polymerization, not crude petroleum refining, so there's no PAH risk. Paired with Castor, Jojoba, Safflower, and Soybean Oil for conditioning, the result is the same high-impact, multidimensional shine and plumper-looking lips, minus the compromise.

    4.8
    Rated 4.8 out of 5 stars
    Based on 54 reviews
    Reviews Summary
    Customers say this lip gloss delivers a smooth, non-sticky shine with excellent hydration. The formula glides on effortlessly and provides a glossy finish without tackiness. Many appreciate the soft texture, pleasant vanilla scent, and beautiful color range, particularly shades like Peony and Rosewood. The improved packaging is praised for its sleek design and leak-resistant quality. Most reviewers highlight the long-lasting wear and moisturizing feel. A few mention concerns about scent or prefer the previous formula, while one customer noted difficulty with returns and color dissatisfaction.
    Slide 1 selected
    Search
    Search Reviews
    Rating
    Ratings
    Your skin tone:
    Your skin tone:
    Your undertone:
    Your undertone:
    How would you describe the texture/finish?
    How would you describe the texture/finish?
    How often do you use makeup?
    How often do you use makeup?
    Age
    Age
    Write a Review (Opens in a new tab)
    54 reviews
    • Christine G.
      Verified Buyer
      I recommend this product
      Age 55-64
      Your skin tone: Fair
      Your undertone: Warm
      How would you describe the texture/finish? Lightweight
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/22/26
      Beyond Gloss is the best!

      I love this gloss, color is perfect, feels so good, just a little goes a long way

      Was this helpful?
    • Mary J. S.
      Verified Buyer
      I recommend this product
      Age 45-54
      Your skin tone: Medium
      Your undertone: Warm
      How would you describe the texture/finish? Buildable, Radiant, Glossy
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/22/26
      Feels Great On

      I love the feel of this lip gloss. The vanilla flavor is so good. The size of the lip gloss is great too.

      Was this helpful?
    • Carey
      I recommend this product
      Rated 5 out of 5 stars
      10/22/26
      5 Stars

      So soothing and creamy feeling! Color is great too!

      Was this helpful?
    • Melanie N.
      Verified Buyer
      I recommend this product
      Age 35-44
      Your skin tone: Light
      Your undertone: Neutral
      How would you describe the texture/finish? Glossy
      How often do you use makeup? Daily
      Rated 5 out of 5 stars
      10/22/26
      Best gloss ever!

      Love how it stays on, glides on, and feels on my lips.

      Was this helpful?
    • Sheryl
      I recommend this product
      Rated 5 out of 5 stars
      10/21/26
      5 Stars

      I love the product so pretty on

      Was this helpful?
    Show More

    COUNTER'S BLUEPRINT FOR CLEAN™

    Learn about The Never List™, our formulating approach, and our ingredient philosophy.

    we are more together

    learn what community means to us, and why it is critical to making real change.

    clean is still worth fighting for

    make action with us

    Join Our Mailing List

    Sign Up for Emails

    By clicking “Sign Up”, I agree to receive email marketing from Counter at my email address and agree to the Terms and Privacy Policy.